-
1 product concept
1) марк. концепция товара (проработанный вариант идеи товара, описывающий основные характеристики товара, целевую группу потребителей, ценовую политику, маркетинговую политику, прогноз относительно уровня продаж и т. д.)Syn:See:2) марк. товарная концепция, концепция товара (используемая в маркетинге концепция, согласно которой каждый товар имеет определенное качество и цену, и поэтому товар нуждается в своей программе маркетинга, отражающей специфику товара)3) марк. = product orientationSee: -
2 product concept
1) Реклама: замысел товара, концепция совершенствования товара2) Автоматика: модель изделия -
3 product concept
English-Russian dictionary of mechanical engineering and automation > product concept
-
4 product concept
English-russian dctionary of contemporary Economics > product concept
-
5 product concept
The English-Russian dictionary on reliability and quality control > product concept
-
6 product concept testing
марк. тестирование концепции товара (исследование привлекательности идеи нового товара для потребителей до превращения идеи в реальный товар; для этого группе потенциальных потребителей предлагается оценить новый товар, представленный в форме концепции)See:Англо-русский экономический словарь > product concept testing
-
7 product concept testing
Реклама: анализ замысла товараУниверсальный англо-русский словарь > product concept testing
-
8 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
9 concept
принцип; концепция- concept of modular design
- demand pull concept
- demand pull control concept
- demand push concept
- demand push control concept
- design concept
- distributed computing system concept
- family-of-parts concept
- fly concept
- free position concept
- FROG navigation concept
- HIM concept
- in-line spindle concept
- learning curve concept
- LP concept
- machined-to-fit concept
- man-machine concept
- messaging concept
- metamorphic machine tool concept
- modular tooling concept
- navigation concept
- oligarchical concept
- one machine/one work concept
- partially learned concept
- partially manned concept
- product concept
- station-transfer concept
- triflex concept
- underdetermined concept
- unit construction conceptEnglish-Russian dictionary of mechanical engineering and automation > concept
-
10 concept
nидея, общее представление; концепция
- going-firm concept
- marketing concept
- market saturation concept
- monetary concept
- net profit concept
- product concept
- production concept
- proven concept
- provisional concept
- prudence concept
- speedup-slowdown concept
- supplementary income concept
- system concept
- zero-defects concept
- zero dividend concept
- concept of dominance
- concept of intensification of commercial effort
- concept of marketing
- concept of value
- develop a conceptEnglish-russian dctionary of contemporary Economics > concept
-
11 product planning
марк. планирование товара, товарное планирование (систематическое принятие решений по всем аспектам разработки и управления продукцией фирмы; предполагает следующие виды деятельности: генерация новых идей; разработка и выведение на рынок новых товаров; ценообразование; товарное позиционирование; реклама; брендинг; проведение рыночных исследований, напр., поведения потребителей или рыночных возможностей; анализ товарных неудач; модификация и усовершенствование товаров компании в ответ на изменение предпочтений; стимулирование спроса и продаж и др.)See:product planning centre, product planning department, new product idea, product concept, product pricing, market positioning, advertising, branding, product modification, product promotion, product failure* * * -
12 product conception
марк. = product concept 1), -
13 product orientation
марк. ориентация на продукт* (подход к организации деятельности фирмы, согласно которому компания в своей товарной политике должна наибольшее внимание уделять качественному и экономичному производству товаров)Syn:See:production orientation, customer orientation, competitor orientation, sales orientation, market orientation* * *позиция компаний, считающей, что главное это произвести товар, а убедить потребителей купить его дело второстепенное -
14 product life-cycle
марк. = product life cycleSee: -
15 product FA
товарные ФНД
Функциональные направления деятельности ОКОИ, ответственные за разработку общей концепции продукции Игр и координацию действий по ее реализации.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
product FA
Functional areas of the OCOG, which are responsible for the development of the overall concept for Games products and coordination of its implementation.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > product FA
-
16 product life-cycle concept
марк. концепция жизненного цикла товара (концепция, в рамках которой делается попытка описать сбыт товара, потребителей, конкурентов, прибыль компании и стратегию маркетинга с момента зарождения товара до его исчезновения с рынка; согласно этой концепции жизненный цикл товара состоит из пяти основных этапов: разработка, внедрение, рост, зрелость, спад)See:Англо-русский экономический словарь > product life-cycle concept
-
17 product life-cycle concept
Реклама: концепция жизненного цикла товараУниверсальный англо-русский словарь > product life-cycle concept
-
18 new product planning
марк. планирование новых товаров (систематическое принятие решений по всем аспектам разработки и управления новой продукцией компании; предполагает создание идеи и концепции нового товара, торговой марки и упаковки, разработка программы действий по реализации идеи нового товара от сырья до готового продукта, управление жизненным циклом товара)See: -
19 potential product
марк. потенциальный товар (товар, который фирма могла бы предложить рынку; он существует в форме идеи или концепции, созданной разработчиками товаров фирмы)See: -
20 design concept work
English-Russian big medical dictionary > design concept work
См. также в других словарях:
Product concept — is the understanding of the dynamics of the product in order to showcase the best qualities of the product. Marketers spend a lot of time and research in order to target their attended audience. Marketers will look into a product concept before… … Wikipedia
product concept — UK US noun MARKETING ► [C] an idea for a new product: »Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market. ► (also the product concept) [U] the belief that a good product will … Financial and business terms
product concept testing — UK US noun [U] MARKETING ► CONCEPT TESTING(Cf. ↑concept testing) … Financial and business terms
product concept — The idea that consumers will favour products that offer the best quality, performance, and features and that an organization marketing products should therefore devote its energy to making continuous improvements … Big dictionary of business and management
the product concept — ➔ concept … Financial and business terms
concept — con‧cept [ˈkɒnsept ǁ ˈkɑːn ] noun 1. [countable] MARKETING an idea for a product: • the management of an R&D process, from an original concept through to marketing, manufacture and end use ˈmarketing ˌconcept [countable] MARKETING an idea for a… … Financial and business terms
concept testing — ˈconcept ˌtesting noun [uncountable] MARKETING when groups of possible users are asked about an idea for a product * * * concept testing UK US noun [U] ► MARKETING the process of asking a group of people for their opinion about a new product or… … Financial and business terms
Concept testing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Concept art — Not to be confused with conceptual art. Example of concept design workflow (blue) followed by 3D modeling (red), reference and inspiration for 3D modeler is obvious purpose of concept art Concept art is a form of illustration where the main goal… … Wikipedia
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… … Wikipedia